

Of course, no matter how much you try to shut off your brain, no boxed macaroni and cheese compares to your grandma's cherished homemade recipe. To further drive home the point that the company knows what it is doing, Kraft Deluxe came in second. Perhaps familiarity with the flavor profile skewed the results, but it wasn't even close. Kraft Macaroni & Cheese, the original since 1937 and still the most popular brand around, ran away with the taste test. Real differences abounded, and the results were decisive. I prepared for statistical nonsense, with all the brands jumbled up in a random bunch somewhere in the middle. We held a blind taste test for the Food & Dining staff, asking everyone to give notes and a final score for each. And while this should go without saying, actual cheese flavor helps. Sauce that is smooth and creamy beats gritty and dry every time. (Sorry Minion-shaped mac and cheese, your day will come.)įirst, some criteria. We tested eight nationally available boxes, sticking to the most basic version of each, while avoiding flavor options or any other pasta shapes besides the elbow. Nearly every major grocery store now carries its own version, hoping to lure you with either lower prices or claims of more natural ingredients.

But while it remains the most popular brand, the number of competitors vying for your attention continues to grow, making what used to be an automatic choice into something slightly more complex. Growing up, I assumed that the box required for this particular moment had to be Kraft. The box is there for you when you need it. I doubt any scientist would back me up, but you probably know what I'm talking about, right? Perhaps you're a bit stressed, and any decision hurts your head, or maybe your kids refuse to eat any other edible substance on earth. I believe boxed macaroni and cheese tastes best in a mindless state, when thinking is kept to a minimum and familiarity sounds more enticing than excitement.
